This Lanvin AW 2011 ad has been going viral for about a day or so now. At first I saw the still of what looked like models doing synchronized dance moves. It is beautifully shot, the models look gorgeous, and there is definitely a really fun quality to it that I have come to associate with Alber Elbaz. I was however, rolling on the floor when I realized that I too know those dance moves, they are from the game Dance Central on the XBox 360! I am not sure if it is supposed to be intentionally recognizable. If so (and I hope it is) then a good bit of camp pop culture added into the overly serious game of fashion.
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